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How To Respectfully Break Up With A Customer


We all know that it can be difficult to end a customer relationship, especially when it comes to reselling print and signage services. However, sometimes it is necessary for the wellbeing of your business. In this blog post, we’ll discuss how to respectfully break up with a customer, so you can continue to run a successful print and signage business.


Talk to your customer


Having an open and honest conversation with your customer should always be the first step when considering ending a business relationship. This is especially true if you are a print reseller dealing with posters, large format printing, sign making, display graphics, and wide format printing. It is important to let your customer know that you have concerns and that you need to discuss them. You should also be prepared to listen to their perspective and take their feedback into consideration. Be open and honest and take the time to explain your position. Doing this will ensure that the conversation remains respectful and professional, and it will give your customer the opportunity to voice their thoughts.


Give them an ultimatum


When deciding to end a relationship with a customer, it’s important to give them an ultimatum. Explain the situation clearly and make sure that the customer understands why you have come to this decision. Be firm but respectful. For example, if you provide services such as posters, large format printing, sign making, display graphics, or wide format printing, then let your customer know that if they do not pay for the goods or services provided within a certain time frame then their relationship with you is at an end. The ultimatum should be straightforward and not leave any room for confusion. Make sure that your customer understands what will happen if they fail to meet the terms of the ultimatum. This way, they cannot complain later on that they were unaware of the consequences of their actions.


Let them down easy


Breaking up with a customer can be a difficult and awkward process, but it doesn’t have to be. When a customer isn’t meeting your standards or expectations as a print reseller, there are ways you can let them down easy. One of the most important things you can do is to talk to your customer and explain why you are ending the business relationship. Be honest and explain that you cannot continue to provide services such as large format printing, sign making, display graphics, or wide format printing. Give them an ultimatum and let them know that if they cannot meet your standards or expectations then you need to terminate the relationship.

 
At this point it is important to emphasize that it is nothing personal and that it is merely a business decision. You could also offer other alternatives such as referring them to another print reseller that may be better suited to their needs.

 
Finally, be sure to follow up with them after the fact. If possible, send a thank you note or even a gift card expressing your appreciation for their time and understanding. This will help ensure that the break up remains amicable and that there are no hard feelings.


Follow up with them


Once you have communicated your decision to sever the customer relationship, it is important to follow up with them. This can be done through a phone call or an email. This final contact will help to ensure that the customer feels their opinion was valued and respected. It is also important to take the time to discuss any other potential projects that may be available in the future, such as large format printing, sign making, display graphics, and wide format printing. Make sure to emphasize that you are open to working with them again in the future, as this can make all the difference when it comes to forming strong, lasting business relationships.

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