{"id":610,"date":"2021-07-08T17:37:48","date_gmt":"2021-07-08T16:37:48","guid":{"rendered":"https:\/\/graphicwarehouse.co.uk\/blog\/?p=610"},"modified":"2025-08-22T12:20:13","modified_gmt":"2025-08-22T11:20:13","slug":"should-your-printing-business-sell-online","status":"publish","type":"post","link":"https:\/\/graphicwarehouse.co.uk\/blog\/2021\/07\/08\/should-your-printing-business-sell-online\/","title":{"rendered":"Should Your Printing Business Sell Online?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"610\" class=\"elementor elementor-610\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fb1070 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fb1070\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae101b0\" data-id=\"ae101b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146ad5a elementor-widget elementor-widget-heading\" data-id=\"146ad5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This article is neither to encourage or dampen your spirits.  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82b9922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82b9922\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-635e531\" data-id=\"635e531\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-685e214 elementor-widget elementor-widget-video\" data-id=\"685e214\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/graphicwarehouse.co.uk\/blog\/wp-content\/uploads\/2021\/07\/VID_20210714_184247.mp4\" autoplay=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98407de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98407de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c17175\" data-id=\"4c17175\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77e9ab4 elementor-widget elementor-widget-text-editor\" data-id=\"77e9ab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>It is just to make you aware of some things I have found interesting in our own journey when developing our brand Graphic Warehouse \u2013 which offer Large Format Trade Print services.<\/strong><\/p><p>The theme here is to encourage you to think about the benefits of selling online.\u00a0 The benefits to your business and the benefits to your repeat buying, loyal customer-base you already have or want to develop.<\/p><p>So you are likely reading this because you are a print service provider and considering selling online, but should you? And if yes, How should you?\u00a0 This might seem like a strange question from someone who has been desperately changing their business model from a solutions provider &#8211; Selling, Design, Manufacturing and Installing Signs and Large Format Printed Display Products &#8211; to one that is driven by internet driven sales in the print industry that is under increasing pressure from large organisations offering commercial print to end users.<\/p><p>However, this is sometimes where we can capitalise.<\/p><p>It is becoming competitive online and margins are being eroded and some products are simply lost leaders to allow you to sell other products (Roll Up Banner Stands are a good example).\u00a0 We do not actively promote some products but are competitive and we can afford to \u201caccommodate\u201d these products that offer less margin than others.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a37f71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a37f71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51526b7\" data-id=\"51526b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa6bf92 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"aa6bf92\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;comment &quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Please <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">comment <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">below<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9370585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9370585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-642c33c\" data-id=\"642c33c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9901e8d elementor-widget elementor-widget-heading\" data-id=\"9901e8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where We Got It Wrong<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-599ab74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"599ab74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98fd70b\" data-id=\"98fd70b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b630ff elementor-widget elementor-widget-text-editor\" data-id=\"3b630ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>My best example of acquiring thousands of customers was when we sold over 300K photo canvases to over 200K customers through daily deal sites, like Groupon.\u00a0 Do you know how many long-term customers we have from that project from 2012 to 2014?\u00a0 Zero.<\/p><p>Why?\u00a0 Because these types of customers buy on price only and are not loyal.\u00a0 We learned so much from this &#8211; the basics are that the cost to acquire a customer must see a return on investment and the driving factor cannot be price.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c41c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c41c9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e44b612\" data-id=\"e44b612\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92311a7 elementor-widget elementor-widget-heading\" data-id=\"92311a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If others can be successful online, why can\u2019t you?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a95cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a95cbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-743276d\" data-id=\"743276d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c8b77a elementor-widget elementor-widget-text-editor\" data-id=\"2c8b77a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The answer is, you can.\u00a0 There you go, its simple.\u00a0<\/p><p>We launched GraphicWarehouse.co.uk, a large format trade print service, in 2017 and now have 100\u2019s of customers across the UK.\u00a0 In the usual way, we created a business plan, went through the 7P\u2019s of marketing, got some expert help to scope out our ideas and hey presto, we launched with some pilots and ironed out the bugs.\u00a0 We then launched at a trade show and we were trading online.<\/p><p>Obviously, I have missed out some fundamental milestones in this journey and something very significant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9896578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9896578\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9dabcb\" data-id=\"e9dabcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e1491d elementor-widget elementor-widget-heading\" data-id=\"9e1491d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Did We Want To Sell Online?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9e5693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9e5693\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b915bf\" data-id=\"8b915bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d23f8f elementor-widget elementor-widget-text-editor\" data-id=\"1d23f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We already had the experience and the software.\u00a0 We were experts at building websites, we had the print and finishing equipment in place but most importantly, we had the correct people in place &#8211; we had already built the software \u2013 and had already sold about \u00a31m of transactions online, some of those ventures were deemed as failures*.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c202a2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c202a2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d0c2d8\" data-id=\"1d0c2d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1ae5cd elementor-widget elementor-widget-heading\" data-id=\"b1ae5cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do You Start To Sell Online?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ecdc1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ecdc1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ca9ade\" data-id=\"3ca9ade\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33b456e elementor-widget elementor-widget-text-editor\" data-id=\"33b456e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are many commercially available CRM and ERP systems out there to help support your business.\u00a0 I\u2019m not going to bore you but you can be set up with a cloud based system that will improve you sales process and your business will run more smoothly.<\/p><p>There are also software solutions coming, plugins, white label websites are on the increase. \u00a0You could have your website up and running ready to take orders*<\/p><p>To put this perspective, Graphic Warehouse has over 125,000 combinations with 100\u2019s of stock types and millions of applications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b01c1b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b01c1b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80212a0\" data-id=\"80212a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f6d9c7 elementor-widget elementor-widget-heading\" data-id=\"0f6d9c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should you be selling online?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8975260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8975260\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a265a84\" data-id=\"a265a84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b436113 elementor-widget elementor-widget-text-editor\" data-id=\"b436113\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first thing you need to ask is <strong>why<\/strong> you want to sell online. \u00a0Before you start thinking about this, make sure the answer is not, \u201ceveryone else is doing it\u201d.\u00a0 \u00a0Common statements I hear regularly are \u201cit\u2019s less hassle\u201d, \u201cless administration\u201d, \u201ceasier sales\u201d and \u201cgrow my customer base\u201d.\u00a0<\/p><p>When you start to think about selling online I am pretty certain you will begin with the website.\u00a0 You might then think about products, then marketing and then how you are going to get all this done.<\/p><p>But each time I hear this, I think many do not really understand the model of selling online.\u00a0 One person recently advised me that his existing customers would buy online from him. \u00a0\u00a0This then led me the following question.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97eb370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97eb370\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6e0e32\" data-id=\"b6e0e32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1791194 elementor-widget elementor-widget-heading\" data-id=\"1791194\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do your customers currently buy from you?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dffd264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dffd264\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac17e0c\" data-id=\"ac17e0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a3587d elementor-widget elementor-widget-text-editor\" data-id=\"9a3587d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I have been banging the drum since March 2021 to our own customers, \u201cstay in touch with your customer base, even if they have nothing to buy from you\u201d, we were in a global pandemic after all and demand was low.\u00a0<\/p><p>\u00a0I created non branded videos, posted our own ideas and tried to offer products that our own customers could sell to their customers.\u00a0 The key thing for me was to be able to support our customers, I didn\u2019t want to lose them after years of building the customer base.\u00a0 Which leads me to the question above, \u201cWhy do your customers currently buy from you?\u201d\u00a0<\/p><p><strong>So what is a customer?\u00a0<\/strong><\/p><p>Our definition of a customer is one which has purchased more than 3 times.\u00a0 This is because we are not looking for one-off purchases, which is why we must offer more than \u201cbest price\u201d.\u00a0 As Stuart Mason mentions in his Podcast, \u201cHow to Wreck Your Business\u201d, we have to score 6\/5 stars on TrustPilot.\u00a0 Stuart explains more about what 6\/5 stars means and why customers expect this.<\/p><p>Here is a link to Stuart Mason&#8217;s &#8220;<a href=\"https:\/\/wavve.link\/HowToWreckYourBusiness\/episodes\" target=\"_blank\" rel=\"noopener\">How To Wreck Your Business<\/a>&#8221; Podcast (He&#8217;s writtena book too!)<\/p><p>It\u2019s also quite frustrating that we can\u2019t use Trust Pilot\u2026 we have to remain anonymous, our customers don\u2019t want to shout about outsourcing or using a 3<sup>rd<\/sup> party.<\/p><p><strong>Who is your customer and why are they loyal?<\/strong><\/p><p>Only you will know this and if you don\u2019t know, ask them.\u00a0 If you think you already know, ask them (you are probably wrong).\u00a0 Once you have this information you will have a better understanding of why your business has become successful and who your customer base is and why they buy from you.\u00a0 I am going to come back to this later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-625384a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"625384a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-064b9bf\" data-id=\"064b9bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4497944 elementor-widget elementor-widget-heading\" data-id=\"4497944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tell me again, Why do you want to sell online?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f376716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f376716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43546de\" data-id=\"43546de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0158276 elementor-widget elementor-widget-text-editor\" data-id=\"0158276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Does your existing customer want you to sell online?\u00a0 If you already have a loyal customer base why would you change what you are doing?\u00a0 Why would you seek to compete in a marketplace that is highly competitive, and others are ahead of the game?\u00a0 Why would you expose your pricing on an open platform for your customers to compare your prices?\u00a0 The question I am really asking is\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a47bcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a47bcf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d19401d\" data-id=\"d19401d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71f267 elementor-widget elementor-widget-heading\" data-id=\"d71f267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should you be Selling Online?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37cede6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37cede6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2bb980\" data-id=\"e2bb980\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9b34c3 elementor-widget elementor-widget-text-editor\" data-id=\"c9b34c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your loyal and raving fan customers buy regularly with the correct margin, and there is synergy, they are probably not buying online already.\u00a0 They don\u2019t want to, they want the human interaction between you and them.<\/p><p>This is why we are not an online business; we are a service provider that builds relationships through an expert customer service team.\u00a0 We want to speak to our customers.\u00a0 The online tools we use are just that, they are tools to make our customers experience better, but we are not a faceless website.<\/p><p>We want our customer to speak to us and we want to make them feel safe.\u00a0 Their relationship with their customer is entrusted to use by providing a service that their customer expects from them.\u00a0 It\u2019s a big responsibility, I don\u2019t want to be responsible for my customer losing their own customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1429ba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1429ba7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58c7970\" data-id=\"58c7970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-372108f elementor-widget elementor-widget-heading\" data-id=\"372108f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It is not about Selling \u201cOnline\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f8459 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5f8459\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a56b7\" data-id=\"29a56b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8a836e elementor-widget elementor-widget-text-editor\" data-id=\"f8a836e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You do not have to sell online but you might benefit from using tools to improve your processes to increase your capacity and allow you to focus on other areas of your business.\u00a0 Here is an example from Graphic Warehouse customers that happens hourly:<\/p><p><strong><em>A customer has the ability to create a quote in 20 seconds online but still emails the enquiry and would rather wait for the response.\u00a0<\/em><\/strong><\/p><p><strong><em>This email sends an instant response with a ticket number (the customer no knows they we have their enquiry).\u00a0 Customer service team then work their way through the tickets and log into Graphic Warehouse as the client.\u00a0 They then create the quote in 20 seconds and emails the client with a link to their shopping cart (yes, the quote is presented to them in their shopping cart).\u00a0<\/em><\/strong><\/p><p>Why would the customer not just do it themselves?\u00a0 <strong><em>The answer is simple, they don\u2019t want to.<\/em><\/strong><\/p><p>And this is why you need to ask yourself, should you be selling online or should you just be using digital technology to improve your systems to make your business offer the best experience for your customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd0ed41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd0ed41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba113be\" data-id=\"ba113be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244d627 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"244d627\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;what the customer wants&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">It's all about  <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">what the customer wants<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">from your business.<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89bc600 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89bc600\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ed21ba\" data-id=\"7ed21ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb74e07 elementor-widget elementor-widget-heading\" data-id=\"cb74e07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In my next blog I will discuss...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ccd5db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ccd5db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0ebda0\" data-id=\"a0ebda0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f31738 elementor-widget elementor-widget-text-editor\" data-id=\"0f31738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let me share with you how I had a penny dropping moment at a seminar about marketing&#8230; but misinterpreted the punchline of the seminar.<\/p><p>I will also explain the * above.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4289b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4289b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c1a6f0\" data-id=\"2c1a6f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b0e856 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"4b0e856\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-18e5a49\" href=\"https:\/\/www.facebook.com\/GraphicWarehouseUK\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-c2555fa\" href=\"https:\/\/www.instagram.com\/graphic_warehouse\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-99adfa5\" href=\"https:\/\/www.linkedin.com\/company\/graphicwarehouse\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Should My Printing Business Sell Online?<br \/>\nThis article is neither to encourage you or dampen your spirits.  It is just to make you aware of some things I have found interesting in our own journey when developing our brand Graphic Warehouse \u2013 which offer Large Format Trade Print services.<\/p>\n","protected":false},"author":52,"featured_media":623,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255],"tags":[103,106,100,47,105,107,102,101,104,46],"class_list":["post-610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-improvement","tag-business","tag-crm","tag-imagereports","tag-largeformatprint","tag-maticmedia","tag-onlineselling","tag-print","tag-printweek","tag-richardmccombe","tag-tradeprint"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should Your Printing Business Sell Online? - Graphic Warehouse - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphicwarehouse.co.uk\/blog\/2021\/07\/08\/should-your-printing-business-sell-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Your Printing Business Sell Online? - Graphic Warehouse - Blog\" \/>\n<meta property=\"og:description\" content=\"Should My Printing Business Sell Online? This article is neither to encourage you or dampen your spirits. 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